b. patisserie Officially Joins Union Square
Belinda Leong, the renowned pastry chef behind b. patisserie, is set to officially open a new location in Union Square Park following her recent successful pop-up. This marks a significant addition to the park’s offerings, as she steps into the cafe space previously managed by Tyler Florence’s Miller & Lux Provisions.
Context of the Transition
The transition comes in the wake of Tyler Florence’s departure from the cafe scene in Union Square, which caught public attention after Florence announced he would close the cafe mere days before the All-Star Game Weekend — a prominent event that typically sees an influx of visitors. Florence attributed the closure to delays in permits from the city and reported operational challenges, including low foot traffic.
Introduction of b. patisserie
Leong’s b. patisserie will occupy the Powell Street-side cafe for a one-year trial, offering a range of freshly baked goods including her signature kouign amann—a sweet, flaky pastry originating from Brittany, France. Priced at $5.25, the kouign amann will be part of a broader selection that includes croissants, macarons, scones, coffee cake, and beverages like coffee and tea.
Community Engagement and Business Goals
Leong expressed her commitment to enhancing the local community experience by providing “something delicious, easy to grab, and at a fair price.” The operational hours for the cafe will be Wednesday through Sunday, from 8 am to 4 pm.
City’s Perspectives and Future Prospects
Officials with the San Francisco Recreation and Parks Department voiced optimism about the potential for a long-term agreement with b. patisserie. “b. Patisserie’s arrival in Union Square is a clear example of the momentum we’re building in downtown San Francisco,” stated Mayor Daniel Lurie, highlighting the growing interest in revitalizing the area with vibrant culinary options.
A Look Back at Leong’s Achievements
Leong, who co-founded b. patisserie in 2013 alongside bread specialist Michael Suas, has garnered accolades including the James Beard Award for Outstanding Baker in 2018. Her culinary expertise has been refined through years at esteemed establishments, including the Michelin-starred Manresa.
The Future of the Location
The current contract for b. patisserie at the 350 Powell Street space is set for a duration of one year, with plans for a bidding process for a permanent tenant afterward. As the opening date approaches later this month, the space still bears the remnants of its predecessor’s branding.
Conclusion
As Leong prepares to open her doors, excitement builds around the prospect of high-quality pastries finding a home in the bustling environment of Union Square. This shift promises to invite both locals and visitors alike to indulge in delightful treats amid one of San Francisco’s iconic locations.
For more information on b. patisserie, visit their official website.
