San Francisco-born son Marc Benioff has long cultivated an image as a progressive and benevolent billionaire. The Salesforce CEO is known for donating millions of dollars to children’s hospitals and fiercely advocating for tax dollars to go toward homeless services in the city.
But even casual observers of social media would be hard-pressed to notice a shift in the persona he has projected in recent months.
Autism Capital, a popular right-wing Twitter account frequently reposted by Elon Musk, used the alt-right term “Base Benioff” to praise people who are “not woke” to describe the situation.
In a number of posts about Salesforce’s new Agentforce platform, Benioff positioned himself and his interests within the MAGA orbit, praising allies of President-elect Donald Trump such as Musk and Marc Andreessen, and praising right-wing Argentine allies. promoted Rex Fridman’s interview with President Javier Millay. Populist social conservatives were ridiculed by the left and idolized by the pro-Trump right.
