San Francisco’s New Delhi Restaurant Faces Uncertain Future
Located in the heart of San Francisco, New Delhi, the city’s oldest Indian dining establishment, is facing a critical moment as owner Ranjan Dey warns that increased patronage is essential to prevent its potential closure. Established in 1988, New Delhi has long been a cherished component of the local culinary landscape, but the lingering impacts of the COVID-19 pandemic continue to pose significant challenges.
Impact of the Pandemic
Dey noted, “This is the time that I would love everybody to support us because once we are gone, you can’t just say, ‘Oh, I wish I came.’” The effects of the pandemic are still evident, particularly in downtown San Francisco, where businesses have seen a drastic decline in customer traffic. Dey reflected on the slow months he has experienced: “January and February have been one of the slowest [months] in 36 years.”
Decline in Foot Traffic
New Delhi is situated just two blocks from Union Square and one block from Market Street, but these prime locations are experiencing diminished business as public safety concerns and the trend of remote work continue to deter visitors. Nearby retail outlets, including Macy’s and Bloomingdale’s, are also shuttering, further emphasizing the dire situation.
Financial Strain on Business
“It’s dire,” Dey expressed, highlighting the immense pressure on his finances, stating he has had to use up his savings and take out loans to keep the business afloat and support his staff. Similarly impacted are local attractions like City Sightseeing San Francisco, where owner Maneet Sohal remarked on the significant drop in tourist numbers, particularly from travelers from China.
Innovative Responses to Attract Customers
In a bid to rejuvenate interest in his restaurant, Dey has innovated by introducing a unique entertainment concept featuring live performances alongside his traditional Indian cuisine. “It’s spicy Curry-Oke, and that’s more deliciousness,” he remarked about the events held every Tuesday and Wednesday, inviting guests to enjoy karaoke with their meals.
Success Stories Amid the Struggle
Similar initiatives have yielded positive results for other long-standing establishments. For instance, John’s Grill, with over a century of service, attributed its recovery to live jazz performances offered every night. Owner John Konstin Jr. indicated that the lively atmosphere has helped keep their doors open despite the economic downturn.
Community Support and Future Prospects
In light of these challenges, there are efforts being made to stimulate the local economy. State Senator Scott Wiener is collaborating with community leaders to explore changes in legislation to allow more businesses in downtown San Francisco to serve alcohol, potentially revitalizing the area’s nightlife.
“We’re working on turning Ellis Street into an entertainment zone,” Konstin Jr. added, expressing hope for future improvements. For Dey, community support is crucial: “I feel we are going to overcome it, but we just need a little help.” He remains optimistic that long-time patrons and new visitors will embrace the flavors of New Delhi once more.
Current Operations
Due to the decrease in daytime clientele, New Delhi has paused lunch service for the time being but continues to welcome diners each evening starting at 5 PM. The restaurant holds on to the hope that San Francisco’s residents and visitors alike will rally to preserve this iconic establishment.
About the Author
Da Lin is an award-winning journalist at KPIX 5 News, known for his insightful coverage of stories within the Bay Area since 2007. Having reported for various stations across California, Da emphasizes impactful storytelling that resonates with community concerns.
