This week, all attention is focused on Chase Center as it prepares to host the much-anticipated March Madness basketball games. The venue is gearing up for its first matchup on Thursday afternoon, and local businesses are eagerly anticipating the influx of visitors.

Expectations for Increased Traffic

Though the area was quiet on Wednesday, with only regulars frequenting the local spots, business owners are bracing for a surge in customers. Shane Curran, manager at Señor Sisig, expressed optimism: “I do expect it to be maybe like close to double what a Warriors game would be. That’s what we’re prepared for at least.”

Señor Sisig, which opened its latest location in Thrive City just over two months ago, saw tremendous business during February’s All-Star Game, achieving sales two to three times the usual during typical Warriors games.

Community Growth and Anticipation

Adjacent to Señor Sisig is Kayah, a newly opened Burmese restaurant. Holly Minix, a bartender at Kayah, noted, “When we started, it was kind of really slow but now that I feel like everyone knows that we’re here… it has definitely just brought a lot more people to this area.”

As basketball enthusiasts from around the country are expected to gather for the Sweet Sixteen matchups, local establishments are preparing for an uptick in both casual and dedicated fans. Curran mentioned that he is particularly interested in seeing how the event’s staggered schedule between the afternoon and evening games will influence business throughout the day.

Preparation for Game Day Crowds

Minix has already received feedback from patrons expressing their intent to return on game day, highlighting the buzz surrounding the upcoming event. “I’ve had bar guests telling me today, the last couple of days actually that they were going to be back on Thursday to watch the game,” she stated.

Both Curran and Minix confirmed that their establishments are fully stocked and ready to accommodate the expected influx, and they are optimistic about contributing to the thriving game day atmosphere in the area.

The Impact of Thrive City on Local Economy

Curran reflected on the positive changes in Thrive City, recognizing its transformation into a vibrant game day destination. “I mean even just as a fan, as a Warrior fan, it’s great to have this whole plaza built out… I don’t look at it as competition; I want everyone to thrive for lack of a better pun,” he said.