In a strategic expansion, the Haddad brothers, known for their successful ventures Truffle Poke Bar and Guapa’s Mexican Grill, have introduced a new culinary destination: Bluegrain Sandwich Market. Nestled between their existing restaurants in South San Francisco, this sandwich shop aims to provide an innovative take on classic sandwich offerings.

Unique Sandwich Creations

Upon deciding to fill their new space with a distinct brand, Naji and Rafi Haddad crafted a menu that showcases an array of sandwiches not commonly found in the area. The menu includes a variety of breakfast sandwiches and around 15 choices for lunch, as well as salads and open-face options, catering to diners throughout the day.

Quality Ingredients

Highlighting the importance of quality, the brothers source their bread from Panorama Baking in San Francisco. This choice contributes to the ideal sandwich texture—crispy on the outside and chewy on the inside—which enhances the overall dining experience.

Name and Concept

The name “Bluegrain Sandwich Market” emerged from consultations with AI technology, reflecting a modern twist in branding. The establishment features a blue-trimmed interior that complements the name, creating an inviting atmosphere.

Signature Offerings

Among the standout items is “The Godfather,” priced at $18.25. This indulgent sandwich features a blend of mortadella, ham, salami, and pepper jack cheese, topped with fresh ingredients and unique dressings. The rosemary focaccia is highly recommended for those seeking a comforting taste.

A vegetarian alternative, the burrata sandwich ($13.50), offers a delightful caprese-style experience with creamy burrata cheese, ensuring every bite is packed with flavor.

Operational Details

Bluegrain Sandwich Market is open daily from 7 a.m. to 7 p.m. Guests can visit the shop at 101 Oyster Point Blvd #105, South San Francisco, or find more information at bluegrainsandwich.com.