Conservative commentator and former Fox News host Steve Hilton has officially announced his candidacy for Governor of California in the 2026 election. Hilton, a British-born U.S. citizen, aims to challenge the state’s Democratic leadership, focusing on issues such as affordability, government efficiency, and accountability. His campaign slogan, “Make California Golden Again,” reflects his vision to revitalize the state.
Background and Political Experience
Hilton’s political career began in the United Kingdom, where he served as an adviser to then-Prime Minister David Cameron from 2010 to 2012. After relocating to California in 2012, Hilton became a naturalized U.S. citizen in 2021. He gained national prominence as a host on Fox News, where he became known for his outspoken conservative views and critiques of the political establishment. In 2024, Hilton authored the book Califailure, in which he argues that the state’s Democratic leadership has led to high taxes, soaring home prices, and a decline in public services.
Campaign Launch and Platform
Hilton formally launched his gubernatorial campaign on April 22, 2025, in Huntington Beach, California. Speaking to a crowd of supporters, he criticized the state’s Democratic leadership, alleging that their policies have resulted in the destruction of the “California dream.” He emphasized the need for change, stating, “It’s time to make California golden again.”
His campaign slogan, “Make California Golden Again,” echoes former President Donald Trump’s “Make America Great Again” and reflects Hilton’s belief that California has lost its former luster under Democratic governance. He advocates for policies aimed at reducing taxes, cutting regulations, and improving public services. Hilton’s platform includes proposals to eliminate California’s state income tax, offer a flat tax for high earners, and exempt lower earners entirely. However, critics argue that such tax cuts could financially strain public services like education and safety.
Political Climate and Challenges
California has been a Democratic stronghold for nearly two decades, with the last Republican governor being Arnold Schwarzenegger, who served from 2003 to 2011. The state’s Democratic dominance has been attributed to factors such as a growing Latino electorate, urbanization, and progressive social policies. However, recent polls indicate that a significant portion of Californians are dissatisfied with the current state of affairs, including high living costs, housing shortages, and concerns over public safety.
Hilton’s entry into the race adds to a growing list of Republican contenders seeking to end the party’s two-decade losing streak in statewide elections. Other Republican candidates include Riverside County Sheriff Chad Bianco, who announced his candidacy in February 2025, and businessman Brandon R. Jones, who launched his campaign with a platform focused on reducing crime, ensuring affordable housing, and supporting economic opportunity.
Despite the crowded field, Hilton’s campaign is garnering attention due to his media presence and outsider status. His unorthodox approach, including traveling the state in a white pickup truck emblazoned with his campaign slogan, aims to connect with voters who feel disconnected from traditional politicians.
Outlook for the 2026 Election
The 2026 California gubernatorial election is shaping up to be one of the most competitive in recent history. Democratic candidates include Lieutenant Governor Eleni Kounalakis, Attorney General Xavier Becerra, and former Congresswoman Katie Porter. Additionally, former Vice President Kamala Harris has not ruled out a bid for governor, which would add another high-profile contender to the race.
Hilton’s campaign will face significant challenges, including the need to build a broad coalition of voters and secure sufficient funding to compete against well-established Democratic candidates. However, his message of change and his focus on practical solutions resonate with many Californians who are seeking alternatives to the status quo. As the election approaches, Hilton’s ability to mobilize support and differentiate himself from other candidates will be crucial to his success.
