In a strategic move blending luxury travel with sports prestige, Go Rentals, a premier U.S. car rental service specializing in private aviation and high-end hospitality, announced on June 4, 2025, the appointment of NBA Hall of Famer and Dallas Mavericks head coach Jason Kidd as its new brand ambassador and member of the board of directors.
The announcement was made at Go Rentals’ headquarters in Newport Beach, California, where CEO Kaye Gitibin emphasized the significance of this partnership. “Jason Kidd embodies excellence, leadership, and a commitment to high performance—values that align seamlessly with Go Rentals’ mission to deliver unparalleled service to our clientele,” Gitibin stated.
Expanding Influence in Sports and Entertainment
Kidd’s addition to the board is expected to bolster Go Rentals’ presence within the sports and entertainment sectors. With a career spanning over two decades as an NBA player and coach, Kidd brings a wealth of experience and a vast network that can open new avenues for the company.
“Joining Go Rentals is an exciting opportunity to merge my passion for excellence with a brand that epitomizes luxury and top-tier service,” Kidd remarked. “I look forward to contributing to the company’s strategic direction and expanding its reach within the sports and entertainment industries.”
Go Rentals’ Commitment to Luxury and Personalized Service
Founded in 1995, Go Rentals has carved a niche in the luxury car rental market, catering primarily to private aviation clients. The company boasts over 250 locations nationwide, offering a fleet of high-end vehicles and personalized services tailored to the needs of discerning travelers.
Go Rentals’ emphasis on exceptional customer service has earned it recognition as a Brand Official by Forbes Travel Guide, distinguishing it as the only car rental company to receive such an honor. This accolade underscores the company’s dedication to providing a seamless and luxurious experience for its clients.
Kidd’s Business Acumen and Entrepreneurial Ventures
Beyond his illustrious basketball career, Kidd has demonstrated a keen interest in business and entrepreneurship. His ventures include investments in real estate, sports academies, and the hospitality industry. Kidd’s diverse portfolio reflects a strategic approach to business, making his insights valuable to Go Rentals’ growth and innovation.
Strategic Growth and Future Outlook
The partnership with Kidd aligns with Go Rentals’ strategic initiatives to expand its footprint in the luxury travel sector. The company has recently opened new locations at key airports, including Francis S. Gabreski Airport in Westhampton Beach, New York, to better serve seasonal travelers. These expansions are part of Go Rentals’ broader plan to increase its presence in high-demand markets.
As Go Rentals continues to grow, the collaboration with Kidd is anticipated to enhance brand visibility and attract a broader clientele, particularly within the sports and entertainment industries. The synergy between Kidd’s leadership and Go Rentals’ commitment to excellence positions the company for sustained success in the luxury car rental market.
