On January 13, 2026, Fanatics, the prominent sports merchandising and lifestyle company, officially launched its new entertainment division, Fanatics Studios, at an exclusive event held at the Intuit Dome in Inglewood, California. The launch event was a star-studded affair, drawing the attention of both sports and entertainment worlds, with notable figures such as NFL legend Tom Brady, hip-hop artist Travis Scott, NBA star James Harden, and model Hailey Bieber making appearances.
Fanatics Studios is poised to revolutionize the intersection of sports and entertainment, with a focus on producing sports-centered films, documentaries, live events, and digital series. The division’s primary goal is to create compelling narratives that resonate with sports fans and pop culture enthusiasts alike. The launch marks a bold expansion of Fanatics’ reach beyond sports merchandising, positioning the company as a significant player in the entertainment industry as well.
One of the major highlights of the evening was the announcement of several exciting upcoming projects. Among the most anticipated is a multipart documentary on Tom Brady, which promises an in-depth look at the life and career of one of the NFL’s greatest quarterbacks. The documentary will give fans a personal and insightful glimpse into Brady’s journey, both on and off the field, offering a deeper understanding of his legendary career.
In addition to the Brady documentary, Fanatics Studios also unveiled plans to produce the official film for the LA28 Olympic Games. This project is expected to capture the spirit and excitement of the 2028 Summer Olympics, as well as highlight the cultural and athletic significance of Los Angeles hosting the event. Another major project is the co-production of the 2026 ESPY Awards in partnership with ESPN, which will showcase the best in sports and entertainment through a star-filled celebration.
Fanatics Studios was created in collaboration with OBB Media, a well-known production company. The partnership aims to blend sports with storytelling in new and innovative ways, expanding the narrative possibilities at the crossroads of sports and culture. This collaboration signals the potential for Fanatics Studios to become a major force in creating high-quality content that appeals to a broad audience, including die-hard sports fans and those who are captivated by the broader cultural influence of sports figures.
The event itself was a celebration of sports, culture, and the power of storytelling, with an atmosphere filled with energy and excitement. As Fanatics looks to expand its brand and influence, the creation of Fanatics Studios marks a significant milestone in its evolution from a leading sports merchandising company to a multifaceted entertainment powerhouse. The studio’s offerings are expected to attract a wide range of audiences, from passionate sports fans to those interested in unique stories that blend athletic achievement with cultural impact.
As Fanatics Studios moves forward, its ability to produce high-quality, engaging content will be key to its success. With major projects already in the works, including a focus on some of the biggest names in sports and entertainment, the division is poised to make waves in the entertainment world, offering fans a fresh perspective on the stories behind the athletes and events they love.
