Savage Grit is a lifestyle and apparel brand grounded in the realities of the blue-collar community, embodying the hard work, persistence, and resilience of those who earn their living with their hands and hustle with heart. Founded by Nick and Brittnie, Savage Grit reflects more than fashion—it tells a story of survival, second chances, and a commitment to rebuilding lives. The brand resonates with tradespeople, formerly incarcerated individuals, single parents, and everyday leaders who show up despite adversity, embracing a shared identity rooted in perseverance and purpose.
Nick, co-founder of Savage Grit, grew up in San Leandro, California. His path was marked by difficult choices and challenges that included involvement in illicit activities and legal troubles. The birth of his older children and the death of his father became pivotal moments that spurred a profound transformation. Through determination, Nick worked his way up from rock bottom, earning a commercial driver’s license and gaining experience in the propane industry before ultimately finding his calling as a Union Electrician. His journey from hardship to stability informs the authenticity behind Savage Grit’s message and mission.
Brittnie, the other co-founder, hails from Vacaville, California. Like Nick, she faced significant life choices that shaped her trajectory. Though her decisions altered her path, she maintained close ties with her family. After moving to Texas and establishing a family business there, she joined forces with Nick to grow Savage Grit. A tragic accident resulting in the passing of her father brought her back to California and strengthened her resolve to build the brand and its community.
Both Nick and Brittnie share a personal connection through their fathers, who struggled with their own difficulties but imparted crucial lessons about hard work, parenting, and what it means to be a “savage.” Their fathers’ experiences inspired the founders’ understanding of resilience and forged the foundation of Savage Grit’s identity.
Savage Grit distinguishes itself by its unwavering dedication to authenticity and community impact. It was born from lived experience—Nick’s background as a former inmate and blue-collar worker offers a perspective rarely represented in mainstream apparel brands. Savage Grit caters to those often overlooked: tradespeople, individuals rebuilding after incarceration, and anyone who has had to claw their way back from adversity. The brand’s apparel features designs that tell hard-hitting, unfiltered stories about survival, redemption, and rebuilding.
Beyond clothing, Savage Grit is committed to making a difference through targeted programs. The brand’s Felonies to Futures initiative supports formerly incarcerated individuals in transitioning into skilled trades, providing opportunities for meaningful employment and reintegration. The Break the Mold program addresses the needs of high school students who are not pursuing traditional college paths, emphasizing skill-building and career readiness. These initiatives underscore Savage Grit’s mission to foster futures, not just fashion.
Savage Grit’s journey has received local media attention and recognition within the community for its innovative, community-driven reentry programs. The brand’s evolution—from job sites to photoshoots, from jail cells to boardrooms—exemplifies the power of resilience and determination, remaining grounded in the founders’ roots.
The brand’s slogan, “Always Tired, Never Broke,” encapsulates the ethos shared by its community: a relentless work ethic paired with unyielding loyalty and purpose. Every product and program reflects this commitment, making Savage Grit more than an apparel company—it is a movement and a tribe united by shared experiences and mutual support.
Savage Grit’s founders emphasize the importance of representing real stories and authentic identities. Nick remarked, “We’re not here to sell clothes. We’re here to represent a movement. A tribe. A brotherhood and sisterhood of hard-working, loyal, purpose-driven individuals who never tap out.” Brittnie added, “Our designs reflect the sweat, scars, and stories of people who have faced their own battles and come out stronger.”
Savage Grit continues to build on its foundation by blending raw storytelling with clean, impactful designs that resonate deeply with its audience. As the brand grows, its commitment to community, redemption, and resilience remains at its core.
For more information about Savage Grit and its initiatives, visit their website at www.savagegritsupply.com and follow their community on Instagram at @savage_grit_.
